Harness the power of one of the world's best-loved brands
With a 50-year history in defining the greatest, and producing widely admired and bestselling product, Guinness World Records is one of the most recognizable and best-loved brands in the world.
Guinness World Records is a unique combination of extraordinary, fascinating, quirky and factual, while at the same time a global, unchallenged and durable authority.
Our database of more than 40,000 records, 2,000 unique photographs and 3,000 TV clips, reinforces the Guinness World RecordsT brand through an extensive high-quality stock of intellectual property.
License our unique content for inspirational and educational product ranges.
Our engaging and fun content helps create dynamic promotional campaigns
Licensing the Guinness World Records™ trademark after a successful record attempt positions brands as leading players in their industries
Send a message of excellence to consumers through a customized edition of the Guinness World Records annual book.
Guinness World Records' reputation as the global authority on record-breaking achievement and inspiring entertainment has led to highly successful consumer and corporate licensing campaigns with world renowned companies and brands including Panasonic, Scholastic, TT Games/Warner Brothers Interactive Entertainment and many others.
To discuss licensing of the Guinness World Records brand and content please contact:
Beatriz Fernandez, Licensing Manager Europe & ROW:
Jennifer Gilmour, Licensing Manager North America:
Erika Ogawa, Business Development Manager Japan: